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“This is So You” The term americans hear the most often while shopping is “This is so for you!”. And this is where SOYOU COSMETIC starts. Self-Loving. To make that perfect cosmetics to the most precious individual, YOU, is the foundation for SOYOU COSMETIC. The Brand, SOYOU COSMETIC, is aimed for those self-loving individuals who are burnt-out by the rigorous daily stress and lifestyle. A brand that can provide those individuals with something to rejuvenate, refresh, and love for oneself.